Privacy Policy
Last updated: February 20, 2026
Aurora Mayfair operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Aurora Mayfair is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or reasonably be linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details including your name, address, billing address, shipping address, phone number, and email address.
- Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
- Account information including your username, password, security questions, preferences, and settings.
- Transaction information including the items you view, place in your cart, add to your wishlist, purchase, return, exchange or cancel, and your transaction history.
- Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
- Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
- Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
- From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
- From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services
We use your personal information to provide you with the Services, including to perform our contract with you, process payments, fulfil orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns and exchanges, create and manage your account, arrange shipping, facilitate returns, enable product reviews, and create a personalised shopping experience.
Marketing and Advertising
We use your personal information for marketing and promotional purposes, including sending marketing communications by email, text message, or post, and displaying advertisements based on your activity on the Services.
Security and Fraud Prevention
We use your personal information to authenticate accounts, provide a secure payment and shopping experience, detect and investigate fraudulent or malicious activity, and secure our Services.
Communicating with You
We use your personal information to provide customer support, respond to enquiries, and maintain our relationship with you.
Legal Reasons
We use your personal information to comply with applicable laws, respond to legal requests, investigate disputes, and enforce our policies and terms.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
- With Shopify, vendors, and third parties who perform services on our behalf, such as payment processing, fulfilment, shipping, cloud storage, analytics, and customer support.
- With business and marketing partners to provide advertising and promotional services.
- When you request or consent to disclosure, such as through social media integrations or shipping services.
- With our affiliates or within our corporate group.
- In connection with a business transaction, legal obligation, or to protect our rights and the rights of others.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information submitted to the Services may be transmitted to and shared with Shopify and third parties located outside your country of residence.
To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy and Shopify Privacy Portal.
Third-Party Websites and Links
The Services may provide links to third-party websites or platforms. We are not responsible for the privacy or security practices of those websites. We recommend reviewing their policies before providing personal information.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you believe a child has provided personal information to us, please contact us so we can delete the information.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age as defined under applicable law.
Security and Retention of Your Information
We implement reasonable security measures to protect your personal information; however, no method of transmission or storage is completely secure. We retain personal information only as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce agreements.
Your Rights and Choices
Depending on your location, you may have rights regarding your personal information, including:
- Right to Access / Know
- Right to Delete
- Right to Correct
- Right of Portability
- Right to Manage Communication Preferences
If you reside in the UK or European Economic Area, you may also have the following rights:
- Objection to Processing and Restriction of Processing
- Withdrawal of Consent
You may exercise these rights by contacting us using the details provided below.
We will not discriminate against you for exercising your rights. We may need to verify your identity before processing your request.
Complaints
If you have complaints regarding how we process your personal information, please contact us. Depending on your location, you may also have the right to lodge a complaint with your local data protection authority.
International Transfers
Your personal information may be transferred, stored, and processed outside your country of residence. Where required, we rely on recognised legal mechanisms such as Standard Contractual Clauses to safeguard these transfers.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Any updates will be posted on this page along with the revised “Last updated” date.
Contact
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
Store Name: Aurora Mayfair
Email: info@aurora-mayfair.com
For the purpose of applicable data protection laws, Aurora Mayfair is the data controller of your personal information.